Jupiter says RSS investment brisk despite limited adoption rates and lack of measurement

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New York—Seventy-one percent of Web site operators are currently spending $50,000 or more on RSS, despite low perceived adoption rates and lack of definitive measurement standards, according to a report released Monday by JupiterResearch, a division of JupiterKagan.

The report, “RSS Comes of Age,” found 23% of Web site operators are investing $1 million or more. In addition, 29% of large companies currently publish content through RSS, and 34% plan to publish content through RSS this year.

The researcher said that spending at this level seems inconsistent with the current level of adoption. A recent survey found just 3% of online users said they subscribed to RSS feeds. But Jupiter said that figure could be understated because users might not realize they are subscribing to RSS feeds when they customize portal pages from online content providers.

High RSS deployment rates exist in the publishing industry because companies believe syndicated content will maintain or augment readership, Jupiter said.

—Carol Krol

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