New York—JWT New York has named James Cooper to the newly created role of chief creative innovation officer. Cooper was previously integrated creative director at Saatchi & Saatchi New York. In his new role, he will oversee the agency's creative work in the digital area.
JWT New York also announced that Beth-Waxman Arteta and John Baker have been named co-presidents of client services. Arteta previously was group business director at the agency. Baker joins JWT from Iris Worldwide, where he was co-managing director.