K2 says customer-support application has ROI muscle

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New York--Fast-growing digital strategy company K2 Digital Inc. said it has developed customer-support software that allows industrial product manufacturers to provide distinctly branded customer help applications. The company said the applications are designed to shift customer-service queries from expensive telephone call centers to the Web, and that a reduction of 5,000 calls a week would add up to an average corporate savings of $2 million annually. The software includes design tools for providing 360-degree views of a manufacturer's product, browser-based service manuals and an integrated search engine. Pricing was not disclosed.
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