Kellogg taps SAP

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Battle Creek, Mich.--Kellogg Co. said Tuesday it has tapped SAP AG's Internet technology platform to streamline its operations and provide better access to business. The cereal company will use the technology from the Walldorf, Germany-based software giant to make supply chain, business intelligence and customer relationship management information available to 5,000 North American employees. The win is the latest for SAP, which is aggressively marketing and selling Internet software after a slow start with the new technology.
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