Kenshoo upgrades social marketing suite

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San Francisco—Marketing technology company Kenshoo has added new campaign management and assessment tools to its social marketing suite. Kenshoo Social 2.0 now includes an ad creation wizard to set up and launch Facebook ad campaigns, A/B testing capabilities and targeting across different demographics and devices. Other elements include customizable dashboards allowing for the editing of social ads; Facebook Exchange ad management; and integration, measurement and attribution of paid, earned and owned media.
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