Kevin Quinlan

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It's rare in the media world for someone who started off as an accountant to become a magazine publisher, but in Kevin Quinlan's case it was a perfect fit. Quinlan, president-publisher of CFO Publishing Corp., moved through such titles as controller, VP-finance, finance director and COO after joining the company in 1989, the same year the Economist Group purchased it.

"I was a target reader of the publication even before I worked here," Quinlan said. "And I think for that reason I bring a unique perspective on what we do and how we do it. I understand firsthand what clients' strategic needs are, and I'm often used by the editorial team as a sounding board for their ideas."

Much of Quinlan's focus in recent years has been on Web initiatives. "We were early adopters on the Internet, and we're keeping that tradition of pushing the envelope moving forward," he said. "We're currently seeing a lot of growth and success with webcasting-which we've been doing for more than five years now-and we're looking into podcasting."

Quinlan teamed up with CFO founding Editor Julia Homer on a complete redesign of the magazine last September that included adding 20% more editorial pages.

Quinlan has also emphasized overseas expansion with the launch of English-language editions of CFO in Europe and Asia. The company also publishes CFO China in Mandarin.

"Never be scared of trying something new," Quinlan said. "Never be scared to make mistakes, because there's a lot you can learn from them. No one at CFO is ever going to get fired for taking a calculated risk."

-Roger Slavens

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