The Keys to Channel Partner Success

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Perhaps you as a vendor are relying increasingly on your indirect channel for a greater share of revenue. Or maybe the indirect channel is simply an important contributor to your overall revenue mix. Either way, it's critical to help your partners be effective and successful marketers of your brand & product portfolio. This whitepaper looks at how B2B and Channel Marketers can automate and simplify lead generation, the sales process and social media engagement through the partner community.
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