Knowledge Marketing launches e-mail lead management tool for trade show industry

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Plymouth, Minn.—Knowledge Marketing announced it has launched ECN Tradeshow, an e-mail distribution tool specifically designed for the trade show industry. The Internet marketing company said exhibitors using the tool can launch an e-mail campaign within minutes, enabling almost instantaneous follow-up with show leads. The product, which can be private-labeled, can also be used to contact attendees through preshow e-mail marketing.

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