Kroll, eWayDirect in newsletter marketing sponsorship pact

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Plainsboro, N.J.--Kroll Direct Marketing's list management division and Inc., a b-to-b online publishing platform developer, are to begin jointly marketing newsletter sponsorships. Among the newsletters the companies will be marketing are "The Oasis E-zine," which is aimed at e-business entrepreneurs, and the "Mortgage Market Guide," which is targeted at real estate professionals. Kroll and Norwalk, Conn.-based eWayDirect will integrate ads--which can be rich-media enabled--of up to 120 words into the newsletters.
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