Kroll wins Questex list management

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Plainsboro, N.J.—Kroll Direct Marketing announced it has won list management for Questex Media Group’s 23 trade publications, 50 Web sites and 25 conferences and trade shows.

Questex is a recently formed business media company whose properties were formerly part of Advanstar.

Kroll will oversee 940,000 postal and 233,000 e-mail names. The lists were previously managed by MeritDirect, which announced it had won the Questex lists in June.

—Carol Krol

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