Kyocera Mita America rolls out U.S. campaign

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New York—Kyocera Mita America, an office equipment manufacturer, is rolling out an integrated ad campaign, called “People Friendly,” designed to raise awareness of the Osaka, Japan-based company in the U.S.

The campaign was developed by Seiter & Miller Advertising, New York, and includes TV, print and online. The first execution is a TV spot called “Managed Print Services,” which is running on morning business shows. Print and online ads will roll out in the next few months. The budget was undisclosed.

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