L90 ramps up opt-in e-mail blitz

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Los Angeles--L90 Inc. said Thursday that its Zonfire Inc. subsidiary has expanded its opt-in e-mail database to include more than 35 partner lists. The company, which specializes in consumer names but includes some limited b-to-b names, has forged relationships with such companies as Focalex, PostMasterDirect and YesMail. In excess of 100 million names are available through Zonfire, L90 said. The company's clients include Visa, Microsoft and General Motors.
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