New York—Brand agency Landor Associates, research firm Penn Schoen Berland and Newsweek released results of the 2012 Green Brands Survey, which ranks brands based on their reputation and performance with regard to green practices.
The report was based on a combination of brands' reputation scores, derived from an online survey of more than 8,700 consumers, and brands' Newsweek Green Score, derived from the magazine's ranking of top green brands.
The report lists four categories: Winners, with strong green practices that are publicly recognized for them; unsung heroes, with strong green practices but little public awareness of those; free passers, with limited green practices but strong brand halos that drive their green reputation; and losers, with limited green practices that are publicly recognized for those limitations.
In the winning category, the top company was IBM Corp., followed by Nvidia Corp. and Intel Corp. In the unsung heroes category, the top company was Citigroup Inc., followed by Nokia and Fujitsu.
Among free passers, Tyson Foods was the top company, followed by Waste Management and Lowes. In the losers category, Monsanto Co. was on top, followed by Ameriprise Financial and Phillip Morris International.