Large agencies, runner-up: The Ogilvy Group

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The Ogilvy Group

Location: New York


Key executives: Bill Gray, president, Ogilvy & Mather New York; Carla Hendra, president, OgilvyOne North America

Employees: N/A

2004 revenue: N/A

2004 b-to-b revenue: N/A

Key clients: American Express Co., Cisco Systems, DHL, Dupont, IBM Corp.

Major 2004 campaigns: DHL rebranding campaign, "Competition. Bad for Them. Good for You"; IBM integrated campaign, "On Demand Business"; FM Global, integrated branding campaign.

Comments: Won Grand CEBA for FM Global print campaign; added new clients Delta Air Lines, Time Warner Cable and Yahoo!; DHL campaign named BtoB's Best Integrated Campaign of 2004.

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