Lattice Engines rolls out predictive lead scoring

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San Mateo, Calif.—Predictive analytics company Lattice Engines has launched a lead-scoring application that uses database profiles and buying “signals” to uncover leads. Lattice's predictive lead-scoring technology combines data already tracked in marketing automation and CRM systems with signals from its own Lattice Data Cloud, which analyzes the Web, social media and a company's internal sources for buying signals. The process pinpoints the qualities of a lead that are most or least predictive of a sales conversion as well as those prospects that are worth nurturing, the company said in a statement. Lattice Predictive Lead Scoring, currently undergoing beta testing, will be generally available later this year, Lattice said.
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