BtoB launches outdoor branding campaign

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New York— on Monday launched an outdoor branding campaign here that targets business owners and C-level executives at privately held companies.

The ads appear on 20 public telephone kiosks located throughout the midtown Manhattan business district and include copy touting the key features of

The Web site attracts more than 600,000 unique visitors each month.

The campaign, which will run through Aug. 20, will eventually be expanded to other cities and be integrated with a national online and print ad campaign.

—Matthew Schwartz

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