Lead nurturing needs more nurturing

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Read Matthew Schwartz's analysis of a recent study—“2010 Lead Generation Marketing ROI Study,” conducted by marketing services firm Lenskold Group and sponsored by emedia—on the Follow the Lead blog. The study found, among other things, that 44% of b-to-b marketing executives responded they did not know if hypothetically asked by the C-suite how much they could increase profits with a 10% increase in budget.
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