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Interesting article on digital editions ("Digital editions turn a page," 12) in your April issue. Regarding digital auditing standards, your audience should not only understand that reporting of e-mail alerts is mandatory and audited by BPA with the same stringency as print claims (as is made clear in a separate article on 31), but that all publishers have the option of reporting downloads and having these audited by BPA. We're auditing downloads on some titles now, and we welcome all comers.

Glenn Hansen


BPA Worldwide

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