Leveraging Search To Meet B2B Challenges

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Talk to your customers. Find out what they want. Give it to them. Simple, right? Not necessarily. Most marketers know that analytics data can shed light on customer behavior, but what do they actually do with all that information? In Search Engine Land’s blog, Brian Kaminski, managing director of search engine marketing firm iProspect, outlines practical ways b-to-b marketers can put that data to use.
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