Linda Woolley, President-CEO, Direct Marketing Association

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What: President-CEO Where: Direct Marketing Association, New York Why: Woolley was named president-CEO of the DMA in January, after serving as acting president-CEO of the organization following the departure of Larry Kimmell in May 2012. Woolley last fall oversaw the launch of the Data Driven Marketing Institute, which promotes the DMA's views on online data collection.
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