LinkedIn debuts Sponsored Updates content-sharing

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San Francisco—LinkedIn Corp. has launched a new ad unit called Sponsored Updates, enabling companies to share such business content as presentations, videos and company news. Sponsored Updates, the first content-marketing product from LinkedIn Marketing Solutions, can deliver content into the home page feed of members beyond those who are already following a company, LinkedIn said on its blog. Sponsored Updates customers will be able to select either CPC or CPM pricing. The ad unit will be available in 20 languages and in the 200 countries with LinkedIn members, the company said.
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