A new LinkedIn product geared towards salespeople may soon be a mainstay in b-to-b marketing departments.
The product, a standalone, more powerful iteration of LinkedIn's Sales Navigator functionality, will offer a curated stream of updates from target accounts , surfacing the type of data -- job changes, press announcements, status updates and blog posts -- that can help b-to-b marketers more effectively drum up the sales-ready leads they're tasked with generating.
"This idea of having a standalone experience with a list of accounts and insights pushed to you, none of that existed before," said Sachin Rekhi, group product manager at LinkedIn.
Much of a b-to-b marketer's time can be spent combing through the web to find information on individual prospects and target accounts, which can give a company an edge when trying to win business. This product is meant to help people searching for those insights find them more effectively. Users start off by inputting the industry, job functions, seniority levels and accounts they're looking at and the product does the rest, building the stream and learning as it goes.