List leaders don't expect upturn in business in near term

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New York--The consensus of list industry leaders is that business is down and won't be headed upward any time soon, according to panelists at the DMA List Vision 2002 conference Tuesday.

"Revenue is down double-digits," said Ben Perez, chairman of Millard Group. Testing and new mailings are down as well.

Dave Florence, chairman of Direct Media Inc., said his business began to decline in early 2001 and "it's been down ever since then."

Economic factors, coupled with the industry's maturation and the demise of major list providers such as American Family Publishers and catalog giant Fingerhut, are cited as key reasons for the industry's current state.

Separately, the DMA's List & Database Council honored three "up-and-coming" list professionals--Chris DeMartine of American List Counsel, Nicole Iteryi of Paradysz Matera & Co. and Jeremy Johnson of Millard Group--with the 2002 Ron Davis "Young List Professional of the Year Award."

--Carol Krol

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