List rental prices continue to decline across major categories

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Boca Raton, Fla.—The price of marketing lists continues to decline, according to a quarterly report by list manager Worldata.

Consumer list prices took the hardest hit, down 19.3% to about $140 per thousand names, compared with the spring 2008 average, according to Worldata’s Spring 2009 List Price Index.

Permission-based b-to-b e-mail lists still remain the highest-priced category, with an average of $290 per thousand names. However, this represents a $4 drop from last year.

Public sector and newsletter lists followed among the highest-priced list categories, at $173 and $170 per thousand names, respectively, declining just $1 from last year. The only list category that showed a price increase was attendees/members, with an average of $129 per thousand names, up $1 from spring 2008.

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