Listrak announces SPF capability

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By Carol Krol

Lititz, Pa.—Listrak, an e-mail marketing service provider, announced it has added a new capability to its hosted application that will guarantee all clients' e-mail campaigns are compatible with Sender Policy Framework (SPF). SPF is an e-mail authentication protocol that was developed to combat spam and phishing attacks, and has been adopted by several industry stakeholders. Listrak's new SPF module can detect if an SPF record does not exist for a client's mailing domain and then assist in publishing one, the company said.

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