As Local Sharing Progresses, New Concerns Emerge

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“How we’re using this strategy is that it provides us a window to grow in a tough economy,” Charlier said. “It’s to make us smarter operators and have more content. Not only is the economy tough, people have short attention spans, and we work hard to earn their attention. As always, content is king. This is how we branch out, focusing on the rest of the material in the day’s newscasts.”
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