San Francisco—Search marketing network LookSmart announced the addition of display advertising capabilities to its portfolio of performance-based search marketing offerings.
The display advertising offering is designed to enable advertisers to extend the reach of their performance campaigns, and achieve higher ROI than typical display campaigns. Advertisers can buy display advertising on a CPM (cost per thousand) or CPC (cost per click) basis.
"Most of our advertisers rely on display advertising to influence search behavior, generate more queries, and get ROI lift,” said LookSmart CEO Jean-Yves Dexmier, in a statement. “Now our delivery team can run display and search campaigns simultaneously, which has the added benefit of starting with rich conversion data to create a higher probability that KPI goals are achieved more quickly."