Minneapolis, Minn.—Data quality services provider Lorton Data has acquired direct marketing information and list acquisition company Aldata.
Lorton Data, a full-service licensee of the U.S. Postal Service, analyzes and enhances data to improve direct marketing efficiencies. By acquiring Aldata, with which it has worked for 20 years, Lorton will be able to offer its clients more than 65,000 lists in over 220 consumer and business classifications available through Aldata, as well as list segmentation for testing and profiling.
Privately held Lorton did not release financial terms of the deal.