Louisiana Tourism Promotion District approves ad campaign

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Baton Rouge, La.—The Louisiana Tourism Promotion District has approved a $1.7 million ad campaign that will debut this summer. The campaign will extend the state’s current regional effort to the national level, aiming to draw tourists to the state. It will be developed by Peter Mayer & Associates, the state’s advertising agency. The bulk of the campaign will run on national cable TV networks.
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