What Lowlife Spammers Can Teach You About Headlines

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In Woody Allen's "Manhattan," Diane Keaton's character tells Isaac Davis (Woody) that all of her friends, regardless of their accomplishments, are "genius." Responds Woody (we're paraphrasing): "Why don't you talk to some stupid people sometime? You might learn something." Perhaps the same advice applies for spammers as they relate to b-to-b marketing. We all think we have to talk to the so-called experts about the most effective ways to market White Papers and couldn't possibly learn anything about anything from spammers. Not so, according to Michael Stelzner's latest post on his blog Writing White Papers.
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