Lyris introduces Lyris HQ integrated marketing platform, announces pay-per-click campaign management

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Emeryville, Calif.—Lyris, formerly known as J.L. Halsey, announced it has launched Lyris HQ, an on-demand marketing platform that integrates e-mail, Web analytics, content management and now pay-per-click campaign management into one dashboard interface.

In a related announcement, Lyris unveiled BidHero, a Web-based pay-per-click campaign management solution that enables marketers to set up and manage keyword bidding for multiple search engines and other ad networks through the HQ interface.

Lyris said other features of the platform include a calendar to track schedules across all applications, a message board for communicating internally and a resource center that gives users access to videos and whitepapers describing best practices and tips on how to improve performance and increase ROI.

—Carol Krol

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