Lyris launches Big Data marketing solution

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Emeryville, Calif.—Online marketing company Lyris Inc. has introduced a marketing automation solution with a focus on Big Data analytics and campaign automation. Lyris ONE features consolidated customer data, marketing analytics to optimize conversion influences and measure campaign effectiveness, and campaign management, according to the company. Automation features help define engagement goals and enable triggers, target segments and the delivery of specific content based on prospect behavior, Lyris said.
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