Lyris publishes inbox-delivery checklist

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Berkeley, Calif. —Lyris Technologies, an e-mail marketing service provider and subsidiary of J.L. Halsey Corp., announced Thursday that it has published “The Opt-In Marketer’s Checklist for Inbox Delivery.” The online guide is intended to help marketers ensure high deliverability rates for permission-based e-mail marketing messages. “Even after obtaining a recipient’s permission to mail, there are still a number of steps marketers can take to ensure maximum delivery of their campaigns,” said Dave Dabbah, marketing director of Lyris Technologies, in a statement. “Many marketers are surprised by how much even small adjustments can impact overall performance,” he said.

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