Lyris upgrades digital marketing portfolio

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Emeryville, Calif.—Digital marketing company Lyris Inc. has upgraded its flagship Lyris HQ and Lyris ListManager marketing applications with new user interfaces, advanced message targeting and delivery-management features. Lyris HQ 3.6, which integrates email, social, mobile and real-time Web analytics, now features improvements to “permissioning” and reporting, enabling marketers to more effectively plan and measure campaign success, Lyris said in a statement. Lyris ListManager 12, the company's on-premise email marketing software, now allows users to better control proactive and reactive throttling of mail sends to improve the deliverability of high-volume campaigns, the company said. Last month, Lyris launched two tools that detail customer Web browsing habits to identify remarketing and retention possibilities.
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