M:Metrics introduces ad tracking service

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Los Angeles—M:Metrics, a mobile media measurement company, announced the debut of M:AdTracker, a competitive advertising tracking service for mobile ads.

"As advertisers are increasingly featuring mobile into their ad buys, they are clamoring for data about who's advertising what, where and when," said Will Hodgman, president-CEO of M:Metrics, in a statement.

M:AdTracker employs M:Metrics' proprietary data-collection technologies and measurement capabilities to continuously monitor clickable display advertising from a broad set of mobile Web destinations. It classifies the data by industry, company, and product or service to reveal advertisers in and across market segments.

The service is available immediately in the U.S. and will be offered in major European markets next year, the company said.

—Carol Krol

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