Magazine ad pages grow for first time since 2007; business magazines share in growth

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New York—Magazine ad pages posted an increase for the second quarter of this year, the first time since the fourth quarter of 2007 that ad pages increased, according to Publishers Information Bureau figures released Monday.

Ad pages totaled 43,427.11 in the second quarter, an increase of 0.8% compared with the same period of 2009. From January to June 2010, ad pages dipped to 80,430.06, a drop of 4.0% compared with the same period last year.

Many business publications showed strong ad page gains in the second quarter of 2010, led by Fast Company, which posted an increase of 31.4%. Also posting gains in the second quarter were Barron's (26.5%), Bloomberg Businessweek (10.0%), Entrepreneur (5.6%), Harvard Business Review (17.4%) and Inc. (6.3%). Forbes (-6.7%) and Fortune (-4.1%) posted ad page losses for the period.

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