Magazine ad revenue declines 1.2% in first quarter

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New York—Total rate card-reported magazine ad revenue fell 1.2% in the first quarter to $5.2 billion, according to figures released Monday by the Publishers Information Bureau. Ad pages declined 6.4% during the period.

Eight of the 12 ad categories tracked by PIB posted revenue declines, with the largest declines in automotive (down 16.9%), home furnishings and supplies (down 11.9%) and technology (down 11.5%). Ad categories that posted revenue gains included food and food products (up 29.1%) and retail (up 8.3%).

It was a mixed bag for business publications. Ad revenue for BusinessWeek fell 15.5%, while ad pages fell 19.4%. Forbes’ ad revenue was down 8.3%, while ad pages slid 13.2%. Ad revenue for Fortune was up 1.7%, while ad pages declined 0.9%. The Economist had a 27.3% bump in ad revenue and 5.3% gain in ad pages. Fast Company saw a 35% increase in ad revenue and a 29% jump in ad pages.

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