Magazines see 3.2% gain in ad revenues in the first half

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New York—Magazine rate card-reported advertising revenue for the first half increased 3.2% to $11.14 billion compared with the first half of last year, according to Publishers Information Bureau. Ad revenue for June was essentially flat, increasing 0.9% compared with last June, to $1.95 billion. In addition, nine of the 12 major ad categories showed both revenue and page growth in June compared with June 2005. Top revenue gainers included direct response.

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