Magnifi launches first ad campaign

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Cupertino, Calif.--Magnifi, an online brand management company, has launched its first advertising campaign. The company is initially targeting print publications including Advertising Age, a sister publication of Business Marketing; The Wall Street Journal; Adweek; Brandweek; and Forbes. By midyear, Magnifi will extend its campaign to the Web, running banners on yet-undetermined business publication sites, said CEO Hunter Hastings. The campaign, featuring the tagline ``Global marketing from a 12-inch screen,'' is being handled by San Francisco-based ad agency Tacklebox. With a budget of $1.5 million, the campaign will run through the end of the year.
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