Majority of smartphone users access content

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New York—Ninety-three percent of smartphone users regularly access content and information, according to a study by the Online Publishers Association. “A Portrait of Today's Smartphone User” found that purchasers of smartphone content were an active audience: 79% have taken action after seeing an ad; 31% have clicked through an ad; 30% have used a special offer or coupon; 27% have made a purchase on a PC; and 24% have made a purchase at a store as a direct result of an ad. The study, which was conducted in March by Frank N. Magid Associates, is based on an online survey of 2,540 people, ages 8 to 64 years old.
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