Make your CFO a social media fan

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Paul Dunay, CMO at Networked Insights, says now that it's budget time, the emphasis on proving ROI on marketing investment is more important than ever. In his blog, he says CFO's may be asking, “Why are you wasting the company's money by giving (marketing) geek toys when they should be doing real work for us?” In his blog, he gives some strategies for making social media pay off, such as using it for improved customer support and to collaborate with customers.
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