Marcella Shinder, OPEN from American Express

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What: VP-brand marketing and strategy
: OPEN from American Express, New York
Shinder is responsible for developing a comprehensive brand marketing program for OPEN, the American Express business that serves small businesses. She oversaw “Make Mine a Million-dollar Business,” a promotion aimed at women entrepreneurs; launched OPEN Forum, an online community of small-business owners; and helped develop “OPEN Book,” a guide for small businesses.
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