MarchFirst campaign focuses on being first

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Internet professional services firm MarchFirst, Chicago, launched Monday an advertising campaign created by McKinney & Silver, an ad agency that it owns. The campaign, which includes print, online and TV executions, focuses on the feeling created by being ``first.'' One print execution, for example, shows a photograph of a hysterical teenaged girl accompanied by the headline ``The first rock star.'' The ads are intended to underline the necessity of being first in the digital economy.
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