Marcy Shinder, American Express OPEN

Published on .

What: VP-brand strategy and marketing

Where: American Express OPEN, New York

Why: Shinder is responsible for all brand strategy and marketing at American Express OPEN, which serves small-business customers. This year, she spearheaded efforts to provide resources to help small businesses survive the downturn, including launching an economy section on, starting her own blog, using social media such as Twitter and recognizing small businesses through partnerships like Make Mine a Million $ Business.
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