Marin search tool assigns keyword ROI

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San Francisco—Search management company Marin Software has introduced a new tool that determines search engine optimization ROI by managing and reporting on keyword clicks leading to conversions.

Marin’s Multi-Conversion Tracker tool, integrated into its Search Marketer application, allows marketers to track which keywords lead to various forms of conversions, including newsletter or white paper registrations and e-mail form completion.

The tool also allows multichannel companies to determine which keywords are driving customers where, whether online, to stores or to phones to make purchases, and tracks keywords leading to purchases within different product categories.

—Christopher Hosford

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