Market share trends Search revenue Mega-mergers

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Paid search advertising is expected to total $15.5 billion in 2008, up 31.9% over last year. Source: eMarketer, January 2007 More than 10 billion searches were conducted in the U.S. in January. Here is the breakdown of market share: Google 58.5% Yahoo 22.2% 9.8% Microsoft 4.9% AOL 4.5% Ask Source: comScore, February 2008 *Worldwide search revenue will reach $30.5 billion this year, up from $26.2 billion last year. *Search revenue will grow at an annual rate of 28% over the next four years, reaching $60.0 billion by 2011 Source: JPMorgan Chase Outlook Report, January 2008 Google acquires DoubleClick “B-to-b advertising managers have to make sure that their dollars are being spent in the most efficient way possible. Advertisers need to be confident that DoubleClick won't be beholden to Google.” —Kevin Lee, Executive chairman, Didit Search Marketing, a competitor to Doubleclick' s Performics SEO unit Source: BtoB, Jan.14, 2008 Microsoft makes bid for Yahoo “[If the deal goes through,] it's going to hurt Google, especially on the b-to-b side. Yahoo and Microsoft are well-positioned for the SMB market relative to search because Microsoft is in the b-to-b space.”—Lauren Robinette, Commercial segments manager, Cisco Services, a division of Cisco Systems Source: BtoB, Feb. 11, 2008
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