Marketech upgrades trade show and event measurement tool

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Westboro, Mass.—Event training and measurement company Marketech Inc. has enhanced its online tool to measure performance at trade shows, conventions and corporate events.

The client-hosted calculator, called Measurement Made Easy, now features 19 components for preshow planning and post-event measurement that include rule-of-thumb budgeting, preshow promotions, cost per visitor reached and sponsorship impressions.

Measurement Made Easy, which handles analysis show by show or by yearly comparisons, costs $999 for a single-user license.

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