Marketers say they’re committed to green initiatives

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La Quinta, Calif.—Marketers focused on green initiatives Monday at America Business Media’s 2008 Spring Meeting, during a session titled “Sustainability as a Business Driver.”

“From GM’s perspective, we have a very serious business necessity to wean ourselves from a 98% reliance on petroleum as an energy source for our vehicles,” said Dave Barthmuss, group manager, Western region, environment and energy communications at General Motors Corp.

Barthmuss described several initiatives that GM is now working on to develop alternative-energy vehicles, including the Chevy Equinox, a hydrogen fuel cell-electric car that is being evaluated through more than 100 test vehicles, and the Chevy Volt, an extended-range electric car that can go up to 640 miles without recharging.

Paul Ligon, senior director-business development and innovation for Waste Management’s Upstream division, which develops sustainability services, said green is a major driver for the company’s business.

“Sustainability and the green movement is absolutely core and critical to our operating model and the way we’re aligning our company going forward,” Ligon said.

He pointed to several green initiatives Waste Management is spearheading, including a commitment to triple its recycling by 2020, rolling out an alternative-energy fleet of trucks and developing custom solutions for business customers and their supply chains.

—Kate Maddox

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