Marketing M&A activity bounces back

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Chicago—Merger and acquisition activity within the marketing services industry has returned to pre-recession levels, based on the approximately 75 transactions announced in the 12 months prior to April 2010, according to a new report from consulting and accounting company Grant Thornton.

The report, “Marketing Services Mergers and Acquisitions, Summer 2010,” also notes that the average disclosed deal size within the marketing services sector was $112 million, versus $368 million in the last peak year, 2007.

The major M&A deals consisted primarily of digital companies being acquired by technology companies. The largest of the recent transactions was Adobe Systems’ acquisition of Web analytics company Omniture Inc. for $1.68 billion. Other major deals included Google’s $750 million purchase of mobile advertising company AdMob Inc., and CCMP Capital’s $645 million acquisition of database marketing company Infogroup.

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