Marketo launches automation brand for small businesses

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San Mateo, Calif.—Marketing automation company Marketo Inc. has introduced a new marketing product aimed at small businesses. Dubbed Spark, this new, standalone arm of Marketo's services is priced lower than Marketo's enterprise-level products, at $750 a month with no contract, and comes with training, support and mentoring services, according to the company. Spark provides triggered emails, email templates and analysis of responses; search engine optimization and keyword analysis; lead scoring and nurturing; and the ability to build landing pages with social sharing buttons, Marketo said. The product also includes an online meeting and webinar marketing module developed in partnership with Adobe Connect, ON24 and WebEx.
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